Branding, Lifestyle, Marketing, Sustainability, Travel Craft House Consulting Branding, Lifestyle, Marketing, Sustainability, Travel Craft House Consulting

Authentic versus ‘authentic’ experiences

Should old colonial buildings be restored into new hotels with butler service reminiscent of the English occupation? Should hotel employees start dressing in traditional gear and bowing to guests? I suppose that's what travelers want. Perhaps it's even what I wanted. But is it right? 

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Concepts, Design, Lifestyle, Operations, Sustainability, Travel Craft House Consulting Concepts, Design, Lifestyle, Operations, Sustainability, Travel Craft House Consulting

Work, holidays and our green office space

When people ask us what we love about working in the hotel industry we tell them that work is always our holiday, and holidays are always our work. So when we started our own company last year, we realized we should do what we could to avoid the traditional work environment. After all, there's nothing "holiday" about a cubicle or office desk with fluorescent lighting.

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Human Resources, Operations, Sustainability Craft House Consulting Human Resources, Operations, Sustainability Craft House Consulting

From the customer journey to the employee journey

When the option to choose where you can work is increasing, it’s no longer about a hiring experienced managers and employees to operate the hotel.It’s now about ensuring employee values are aligned with those of your brand, and ensuring that the employer-employee dynamic is carefully managed to build strategic and long-term relationships.

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Concepts, Lifestyle, Sustainability Craft House Consulting Concepts, Lifestyle, Sustainability Craft House Consulting

Prepackaged ice - an unnecessary luxury that feeds egos and landfills

Even in developed countries where the tap water is perfectly safe to drink like Hong Kong, we came across pre-packaged ice cubes made from spring water imported from New Zealand into local supermarkets. If the public isn’t foolish enough about avoiding tap water (we drink it when we can), this is definitely feeding into their paranoia.

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Sustainability Craft House Consulting Sustainability Craft House Consulting

HOTELS - In the Green

Yvette Jong, Founder and Director of Craft House, was interviewed by HOTELS, the magazine of the worldwide hotel industry, on the topic of sustainable practices in hotels across the world.

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