From the customer journey to the employee journey

Photograph from Forbes

When the option to choose where you can work is increasing, it’s no longer about a hiring experienced managers and employees to operate the hotel. Just as our customers are becoming more discerning, so are our employees. It’s now about ensuring employee values are aligned with those of your brand, and ensuring that the employer-employee dynamic is carefully managed to build strategic and long-term relationships. What we coin as the employee journey is the concept that all touchpoints for employees should be as carefully crafted as they are for our customers. From the way an employment ad is crafted, to the first point of contact, the interview, selection process, orientation, training, development, and all the way through to the exit interview, the employee journey should be designed to relate to all aspects of employee needs and expectations. Building respect amongst employees will not only improve employee satisfaction and retention, is likely to ensure your employees act and make decisions with the business' interests in mind.