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Our Approach

Established in 2011, Craft House merges the global insights of seasoned hospitality consultants with extensive experience in crafting bespoke hotels, private clubs, restaurants, and destinations. Our core team boasts a cumulative 160 years of global hospitality expertise and 70 years of consulting across various sectors. This collaborative approach enables us to work closely with clients, facilitating the creation of thriving businesses through a comprehensive process that integrates creative, development, operational, and financial strategies seamlessly within the hospitality industry.

More About Craft House

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Capabilities

Hospitality Brand Strategies

At Craft House, we firmly advocate that a business's brand strategy is as vital as its infrastructure or personnel. A brand serves as the cornerstone for shaping anticipated guest and employee experiences and externalizing a business's assets. We collaborate with both established and emerging brands to ascertain optimal positioning through development, repositioning, mergers, or expansions. The brand strategies we assist in crafting provide a robust foundation essential for each business's evolution into the future.

Hospitality Financial Strategies

While creating a meticulously executed project is a mark of achievement, prioritizing long-term financial sustainability is paramount. We ensure alignment between investment and financial strategies with business objectives right from the initial concept development and project feasibility stages through the entire project lifecycle.

Hospitality Operating STrategies

A venture's design, physical amenities, and facilities serve to attract customers. However, it's the caliber and reliability of service that ultimately fosters customer satisfaction and brand loyalty. Craft House collaborates closely with clients to tailor an operations program that aligns with brand identity, market positioning, target audience, and budget requirements, all while preserving the creative vision and design aesthetic of the project. Whether it's budget hostels in city centers or exclusive island estates, our developed operating strategies are tailored to the brand, creating impactful guest interactions while remaining operationally sustainable.

In-House strategy, TASK FORCE & EXECUTIVE SEARCH

At various stages of their lifecycle, we often serve as an in-house hospitality strategy for clients, assisting in the support development of their internal teams. We bolster client teams with task force support to enhance their capacity during brand transitions, openings, expansions, or organizational changes. Additionally, existing clients frequently engage us to aid in executive search, ensuring the placement of key leadership roles aligned with our clients' visions.

Hospitality CSR Strategies

Sustainability holds diverse meanings for different individuals, yet it undeniably stands as a crucial component of business practices across all sectors. Leveraging our grasp of the business case for sustainable tourism, we guide clients in formulating strategies embedded with tangible commitments and initiatives to enhance environmental stewardship, social consciousness, and financial sustainability.

Hospitality Internal Branding & HR Strategies

We hold a firm belief that employees, viewed as internal customers, are just as vital to business success as external customers, particularly within the hospitality industry amidst a progressively competitive job market. Our role involves aiding clients in crafting impactful internal brand messaging, designed to support every facet of the employee journey - from initial recruitment and training to fostering enduring employee loyalty. Our tailored programs are not only relevant, inspiring, and engaging but also highly effective in cultivating cohesive teams dedicated to delivering on your brand promise.

“In so many ways Craft House directors understood our challenges and needs better than we could articulate. Over time their team has become an integral partner of ours, helping on many different levels and at different stages.”