How do you ensure your message isn't lost in communication? When writing the content for your marketing materials, know your audience, and find the right words and language to tell a story that's compelling, genuine, captivating and relevant.

Hotels, like any other real estate, are built to make money.  And when you're talking about dollars per square foot or heads in beds, budget hotels are the way to go.  

What do you do if prohibitive rent prices hold you back from opening a store?  You open a pop-up.  And what do you do when your landlords increase your rent by 250% to HK$7 million per month (US$900k per month) to let the likes of Abercrombie & Fitch in? You open a pop-up that makes a statement.

While Regus's Golden Circle is in fact created for their most valued guests, it's a program that anyone and everyone can join - for free - by clicking here. Either way, the tactic is smart. Regus offers free, but seemingly exclusive offers and Regus clients then join the free program and start staying at Shang hotels where they'll get member benefits. It's a win-win-win.

At the ArtisTree Gallery in Hong Kong a multi-media exhibition on Gehry’s prominent works includes models and sketches from his archives dating back to the 70's.  Quite strategically, the exhibit finishes off with a comprehensive display of the architect's design process for OPUS Hong Kong.

How clear is the business case for hotels to become socially and environmentally sustainable and what factors are encouraging or discouraging this trend? The nine case studies written by Yvette Jong identify business drivers encouraging sustainable practices and impediments.