Inside the minds of Millennials
If you're wondering what the good, the bad and the funky are of employing millennials, this post might give you some interesting insight. What can be viewed as negative behaviors might actually be some good queues on how some businesses will have to shift their workplace culture.
Editing is necessary when trying to reach target audiences
How do you ensure your message isn't lost in communication? When writing the content for your marketing materials, know your audience, and find the right words and language to tell a story that's compelling, genuine, captivating and relevant.
It's high time we shift our focus in China
When will our industry realize that what this country really needs are well-designed, well-appointed, sweet, simple, and affordable brands?