Sustainable restaurant practices: Äss Bar: We sell day old bread

The amount of food waste created by the Hospitality industry is shocking. Over the past decade, Craft House has challenged industry leaders to adopt methods to reduce food waste. This Zurich Bakery takes a common practice at home (eating day old bread) and uses it to help reduce food waste and change consumer behavior.  

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The death of farm to table (the term, not the concept)

Read our blog: www.HOTELSMag.com, 5/25/16, by Yvette Jong, Craft House Consulting "Greenwashing” continues, and the latest culprit is the unverifiable and overuse of “farm to table” concepts. That’s right - wooden counter tops, rustic furniture, baskets of irregular veg, craft paper placemats, and use of the term in your concept brief don’t define the philosophy, and aren’t serving it any justice.

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Branding, Concepts, Lifestyle, Marketing, Operations, Sustainability, Travel Craft House Consulting Branding, Concepts, Lifestyle, Marketing, Operations, Sustainability, Travel Craft House Consulting

Hoteliers DO (secretly) Love Airbnb

For those of you who read the HOTELsMag blog by Craft House Founder and Director, Yvette Jong, you may have read her piece titled, "I heart Airbnb." After both backlash and support from industry colleagues criticizing or supporting her point of view, Craft House distributed a survey to understand what the industry really thinks about Airbnb. The results are here!

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Lifestyle, Sustainability, Travel, HOTELsMag.com, Concepts, Financial Craft House Consulting Lifestyle, Sustainability, Travel, HOTELsMag.com, Concepts, Financial Craft House Consulting

I heart Airbnb

Airbnb and other vacation rental sites are disrupting the hospitality industry, but that doesn't make it a threat. The variety it offers in terms of product and price point are attractive to travelers. At the same time it has the ability to grow lodging capacity in destinations in a sustainable way. So what's the problem?  

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Branding, Design, Marketing, Operations, Sustainability, Travel Craft House Consulting Branding, Design, Marketing, Operations, Sustainability, Travel Craft House Consulting

Bambu luxury in Bali - environmentally AND financially sound

Founded by John and Cynthia Hardy, the sustainability philosophy of Bambu Indah developed from its origin. Only two trees were relocated to accommodate eleven antique century-old Javanese houses, while new structures including the lobby, restaurant and new houses showcase their passion for bamboo as an alternative to rainforest timber. Bamboo takes three years to grow to full maturity and has the strength to scaffold even Hong Kong’s skyscrapers.

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Lifestyle, Marketing, Sustainability, Travel Craft House Consulting Lifestyle, Marketing, Sustainability, Travel Craft House Consulting

Is it possible to do well (financially) and do good (ethically)?

We've been recycling for a few decades now and it's amazing how passive people still are about reducing waste, resource use and their general impact on the environment. What many hotels and restaurants don't realize is that it takes very little to do well ethically while doing as good, if not better, financially.

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