Branding, Concepts, Marketing, Operations, Travel Craft House Consulting Branding, Concepts, Marketing, Operations, Travel Craft House Consulting

New brands … for the sake of it?

As markets get saturated with all the brands under the sun, hotel management companies are developing new brands to cater to developers’ demands. Take an already cluttered brand architecture with existing brands that might have confused identities and positioning, and throw a few new ones in the pot. You get the idea.

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Concepts, Design, Lifestyle, Operations, Sustainability, Travel Craft House Consulting Concepts, Design, Lifestyle, Operations, Sustainability, Travel Craft House Consulting

Work, holidays and our green office space

When people ask us what we love about working in the hotel industry we tell them that work is always our holiday, and holidays are always our work. So when we started our own company last year, we realized we should do what we could to avoid the traditional work environment. After all, there's nothing "holiday" about a cubicle or office desk with fluorescent lighting.

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