Branding, Concepts, Marketing, Operations, Travel Craft House Consulting Branding, Concepts, Marketing, Operations, Travel Craft House Consulting

New brands … for the sake of it?

As markets get saturated with all the brands under the sun, hotel management companies are developing new brands to cater to developers’ demands. Take an already cluttered brand architecture with existing brands that might have confused identities and positioning, and throw a few new ones in the pot. You get the idea.

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Lifestyle, Marketing, Sustainability, Travel Craft House Consulting Lifestyle, Marketing, Sustainability, Travel Craft House Consulting

Is it possible to do well (financially) and do good (ethically)?

We've been recycling for a few decades now and it's amazing how passive people still are about reducing waste, resource use and their general impact on the environment. What many hotels and restaurants don't realize is that it takes very little to do well ethically while doing as good, if not better, financially.

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Branding, Lifestyle, Marketing, Sustainability, Travel Craft House Consulting Branding, Lifestyle, Marketing, Sustainability, Travel Craft House Consulting

Authentic versus ‘authentic’ experiences

Should old colonial buildings be restored into new hotels with butler service reminiscent of the English occupation? Should hotel employees start dressing in traditional gear and bowing to guests? I suppose that's what travelers want. Perhaps it's even what I wanted. But is it right? 

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