Adding value by offering exclusive, but low cost offers

While Regus's Golden Circle is in fact created for their most valued guests, it's a program that anyone and everyone can join - for free - by clicking here. Either way, the tactic is smart. Regus offers free, but seemingly exclusive offers and Regus clients then join the free program and start staying at Shang hotels where they'll get member benefits. It's a win-win-win.