We've been recycling for a few decades now and it's amazing how passive people still are about reducing waste, resource use and their general impact on the environment. What many hotels and restaurants don't realize is that it takes very little to do well ethically while doing as good, if not better, financially.

With the growing number of certifications is the growing list of uncertainties.

Being proactive and measuring your hotel’s carbon footprint in one form or another is commendable. But regardless of how you measure it, who you do it for or why you do it at all, be transparent about your methodology and overall CSR strategy. Written clearly and concisely, a CSR report can speak volumes.