How to give your city a soul

Is it possible to do well (financially) and do good (ethically)?

We've been recycling for a few decades now and it's amazing how passive people still are about reducing waste, resource use and their general impact on the environment. What many hotels and restaurants don't realize is that it takes very little to do well ethically while doing as good, if not better, financially.

Lifestyle, Marketing, Sustainability, TravelCraft House ConsultingAugust 13, 2012CSR, Greenwashing, Triple Bottom Line

The Business Case of Sustainable Hotels

Design, Operations, Sustainability, TravelCraft House ConsultingMay 2, 2012Craft House, Crowne Plaza Melbourne, CSR, Dyson, Energy Savings, Engineering, Eureka Funds Management, Horwath HTL, IHG, Inncom, LED, Smart Engauge, WWF

The good, the bad and the ugly of green certification

With the growing number of certifications is the growing list of uncertainties.

The nuances of carbon footprinting for hotels

Being proactive and measuring your hotel’s carbon footprint in one form or another is commendable. But regardless of how you measure it, who you do it for or why you do it at all, be transparent about your methodology and overall CSR strategy. Written clearly and concisely, a CSR report can speak volumes.