Nostalgia, authenticity & the 5-finger discount

If it's branded, and branded well, there's a good chance your collateral will become a keepsake for some of your customers. And that might not be a bad thing.

New brands … for the sake of it?

As markets get saturated with all the brands under the sun, hotel management companies are developing new brands to cater to developers’ demands. Take an already cluttered brand architecture with existing brands that might have confused identities and positioning, and throw a few new ones in the pot. You get the idea.

Branding, Concepts, Marketing, Operations, TravelCraft House ConsultingSeptember 17, 2012Branding, China, hotel management company

My take on Peninsula's short film

The Peninsula Hotel short films, labeled as 'Peninsula Moments' moved me in the most unexpected way. In short — I cried. Am I crazy? Did I just cry from an advertisement?

Marketing, TravelCraft House ConsultingSeptember 10, 2012Branding, Hong Kong, Luxury, Media Campaign, Peninsula, Sense of Place, Service

Building better budget brands

Hotels, like any other real estate, are built to make money. And when you're talking about dollars per square foot or heads in beds, budget hotels are the way to go.