If it's branded, and branded well, there's a good chance your collateral will become a keepsake for some of your customers. And that might not be a bad thing.

As markets get saturated with all the brands under the sun, hotel management companies are developing new brands to cater to developers’ demands. Take an already cluttered brand architecture with existing brands that might have confused identities and positioning, and throw a few new ones in the pot. You get the idea.

The Peninsula Hotel short films, labeled as 'Peninsula Moments' moved me in the most unexpected way. In short — I cried.  Am I crazy? Did I just cry from an advertisement?

Hotels, like any other real estate, are built to make money.  And when you're talking about dollars per square foot or heads in beds, budget hotels are the way to go.