Yvette Jong, Founder & Principal
Yvette was born and raised in NYC and graduated from Cornell’s School of Hotel Management. For the past 23 years, Yvette has been drawn to the changing landscape of the hospitality industry and innovations that keep it compelling and relevant. After working across the industry in 4 continents in interior design, operations and HR at Soho House New York and High Road House London, and hotel development with Horwath HTL in Hong Kong, she founded Craft House in 2011 to provide clients with a vertically integrated solution to ensure projects operate and perform as well as they look on the cover of a magazine. Yvette is a LEED® Green Associate, author of the HOTELsMag blog, 'The good, the bad and the funky,' community advocate and amazing mom.
Jonas Ogren, Principal
Jonas is originally from Sweden but spent his teenage years in Ethiopia. After graduating from Cornell’s School of Hotel Administration, his 30-year career took him from hotel operations in Beijing to the Northern Mariana Islands in the Pacific where he served as Managing Director of the Marianas Visitor's Authority on Saipan. He then moved to Singapore to join Horwath HTL on hotel development and valuation projects across the Asia Pacific before spearheading STR Global’s hospitality benchmarking services in Asia Pacific. Other experience includes HR, F&B and sales and marketing. Jonas has been in Monaco since 2015, owns and operates a serviced office, is the president of SKAL Monaco, is involved in a number of other industry organizations, charities and educational initiatives, and is a proud father of two.