Craft House client, The Conduit, featured in the Evening Standard
Can a members’ club change the world? That’s what The Conduit wants to do...
Combining plush interiors with philanthropic ambitions
By Marie-Claire Chappet, Evening Standard
What do you get if you combine one global justice expert, one ethical investment chief and an eight-floor building in Mayfair?
London’s most right-on members’ club, that’s what.
The Conduit, opening this month, promises to be just that, thanks to a zeitgeisty combination of recycled interiors, high-minded ideals and Instagrammable cocktails. The requirements for membership are not based on industry or pedigree, but a throbbing social conscience. It doesn’t matter what you do so long as you want to do good. Think Soho House: the Nobel Peace Prize years.
Or so its founders believe: Rowan Finnegan is the founder of sustainable investment firm Regenerative Investment, and Paul van Zyl served on South Africa’s Truth and Reconciliation Commission investigating apartheid-era human rights abuses before setting up Maiyet, a sustainably minded clothing brand. The aim? To re-create the atmosphere of global forums. ‘I had been to the Skoll World Forum, Davos, TED Africa,’ says Van Zyl. ‘It comes to an end and you go back to your day jobs. I think we were all grappling with how you build a permanent community for these people.’
Read more at The Evening Standard.