WWF Publication - Business Case for Sustainable Hotels

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For this landmark study, Yvette Jong, founder of Craft House, studied and authored case studies on behalf of Horwath HTL and the World Wildlife Fund to reveal the underlying benefits of various initiatives adopted by hotels across greater Asia. From French Polynesia to the Maldives, Beijing to Tasmania.

Author - Yvette Jong © 2010 Horwath HTL, WWF and HICAP

“How clear is the business case for hotels to become more socially and environmentally sustainable and what factors are encouraging or discouraging this trend? The nine case studies making up this report identify a range of business drivers encouraging more sustainable practices, as well as impediments to wider uptake and impact.”

© 2010 Horwath HTL, WWF and HICAP

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HOTELS - In the Green interview with Yvette Jong