When rents skyrocket, adapt & make a statement

What do you do if prohibitive rent prices hold you back from opening a store?  You open a pop-up.  And what do you do when your landlords increase your rent by 250% to HK$7 million per month (US$900k per month) to let the likes of Abercrombie & Fitch in? You open a pop-up that makes a statement.